Section 8: Functions of the Council.

The Council shall-(a) regulate and control advertising, advertisements and marketing communications in all its aspects and ramifications directed at or exposed to the Nigerian market
(b) set the standard for regulation of advertising, advertisement and marketing communications by Federal, State and Local Government agencies and entities involved with advertising control ;
(c) prevent and eliminate harmful and offensive advertisement from being exposed to or directed at the Nigerian Market ;
(d) ensure that all advertising, advertisement and marketing
communications materials exposed to or directed at the Nigerian market is legal, decent, honest truthful, respectful and is devoid of any form of misinformation or disinformation ;
(e) ensure the effective administration, supervision, regulation and control of advertising, advertisement and marketing communication in Nigeria in all its aspects and ramifications ;
(f) formulate policy on all activities relating to advertising, advertisement and marketing communications in Nigeria ;
(g) advise the Federal Government generally on national policies and allied matters pertaining to advertising, advertisement and marketing communications business practice in Nigeria ;
(h) carry out investigation or inquiry considered necessary or desirable in connection with any matter relating to advertising, advertisement and marketing communications in Nigeria ;
(i) regulate and control creative ratings, advertising, advertisement and marketing communications awards, marketing communications research, audit bureau of circulations, audience measurement, consumer insight research and other related researches directed to and targeted at Nigerian market ;
(j) ensure the preservation of Nigerian local content and use of indigenous skills as an important element in advertising, advertisement and marketing communications services in Nigeria and directed at the Nigerian market ;
(k) formulate and implement regulations and guidelines on advertising, advertisement and marketing communications industry terms of engagement, credit policy and disengagement protocol ;
(l) create Research and Development Fund for the promotion of advertising, advertisement and marketing communications best practices in Nigeria ;
(m) determine who is an advertising and marketing communications practitioner ;
(n) determine corporate entities of Nigerian or foreign origin entitled to engage in the business of advertising, advertisement and marketing communications in Nigeria ;
(o) determining the standards of knowledge and skill to be attained by any person seeking to become registered as member of the advertising profession or render advertising and marketing communications services directed at the Nigerian market and reviewing those standards ;
(p) articulate conditions generally under which any person or body corporate registered under this Act should seek to practice advertising, advertisement and marketing communications in Nigeria ;
(q) determine the categories of practice and specialisation for both individuals and bodies corporate under a licensing regime to be reviewed by the Council ;
(r) securing in accordance with the provisions of this Act, the establishment and maintenance of separate registers for individual and body corporate entitled to practice in any form of advertising, advertisement and
marketing communications including creative agencies, full service agencies, experiential marketing communication agencies, media independent agencies, voice over artists, modelling agencies, advertising services suppliers, outof-
home advertising agencies, indoor advertising agencies, advertising research, marketing communication research organisations, audit bureau of circulation organisations, audience measurement organisations, and advertising production organisations, and the publication of lists of those persons or organisations ;
(s) set the standard for good advertising, advertisement and marketing communications in Nigeria including publication and enforcement of codes, guidelines, regulations, proclamations or other subsidiary legislation on content of advertising for sustainable advertising ;
(t) conduct examinations and admit successful candidates into the profession and for such purpose, the Council shall prescribe fees to be paid in that respect ;
(u) formulate policies, regulate, approve and register advertising, advertisement and marketing communications business combinations, mergers, acquisitions, subsidiary investment, affiliation and other investments by organisations licensed under this Act ;
(v) without prejudice to the foregoing, ensure the furtherance, maintenance and observance of ethical standards and promote professionalism in the Nigerian advertising, advertisement and marketing
communications industry ;
(w) register and license all foreigners who intend to practice advertising, advertisement and marketing communications in Nigeria ; and
(x) perform any other advertising, advertisement and marketing communications related functions in Nigeria.