Section 11: Staff of the Council.

(1) The President shall appoint for the Council, on the recommendation of the Minister, a Director-General who shall be the chief accounting officer of the Council.
(2) The Director-General shall be responsible for the general administration of the Council.
(3) The Director-General shall be-
(a) a fit and proper person, with suitable degree of skill and experience in advertising, advertisement and marketing communications; and
(b) a person of proven integrity and ability.
(4) The Director-General shall keep the records of proceedings and ensure implementation of the decisions of the Governing Council and such other functions as the Governing Council may direct.
(5) The Director-General shall hold office for a term of four years and shall be eligible for reappointment for another term of four years and no more.