Section 21: Prohibition on misleading packaging, labeling and product design, regulation of promotional features

(1)
The unit and outside packaging and labeling, and tobacco product itself, shall not promote the product by any means that are false, misleading, deceptive or likely to create an erroneous impression about the product's characteristics, health effects, hazards or emissions, including using any term, descriptor, trademark, figurative, colour, or other sign of any kind that directly or indirectly creates or is likely to create the false iinpression that a particular tobacco product is less harmful than others.
(2)
In this section, "prohibited terms" include, low tar, light, ultra-light or mild, extra, ultra, and other terms in any language that is likely to mislead consumers, including when used as part of a brand name or trademark.
(3)
Quantitative information on emissions shall not be displayed anywhere on or inside the product's unit or outside packaging or labeling or on the product itself, including product when used as part of a brand name or trademark
(a)
the use of logos, colours, brand images, and other prornotional items or features on, in, or as part of tobacco product packaging and labeling, and on or as part of the product itself, other than brand names and product names displayed in a standard colour and font, as may be specified in regulations;
(b)
any fearure of the retail packaging designed to change after retail sale, including, but not limited to--
(i) heat activated inks;
(ii) inks or embellishments designed to appear gradually over time, including on the product itself;
(iii) inks that appear fluorescent in certain light, including on the product itself;
(iv) panels designed to be scratched or rubbed to reveal an image or text;
(v) removable or hidden tabs or panels ; or
(vi) fold-out tables or panels; and
(c)
any other misleading or promotional features of the packaging and labeling or product.