Section 2: Objectives of the Act.

(1) The primary object of this Act is to create and provide a regulatory framework for the Nigerian advertising and marketing communications industry and all matters related to it and specifically to-
(a) establish a regulatory framework for the Nigerian advertising, advertisement and marketing communications industry and for this purpose to create an effective, impartial and independent regulatory authority ;
(b) ensure that all advertisement exposed and directed at the Nigerian market is legal, decent, honest, truthful, respectful, and mindful of the Nigerian culture, constitutional tenets and relevant lawful enactments, prepared with high sense of social responsibility, devoid of misinformation or disinformation in advertising and marketing communication;
(c) promote and encourage local content whilst entrenching best practices in the advertising industry in Nigeria ;
(d) encourage local and foreign investments in the Nigerian advertising, advertisements and marketing communications industry and the introduction of innovative services and practices in the industry in accordance with best practices and trends ;
(e) ensure efficient and seamless advertising and marketing communications practise in Nigeria ;
(f) strengthen the advertising industry in Nigeria ;
(g) prevent misleading, harmful or offensive advertisement from being exposed to or directed at the Nigerian market ;
(h) encourage effective research and development efforts by all advertising and marketing communications practitioners ; and
(i) ensure fair competition in all aspects of the Nigerian advertising, advertisement and marketing communications industry and also encourage participation of Nigerians in the ownership, control and management of advertising and marketing communications organisations and businesses.
(2) The provisions of this Act applies to-
(a) individual, organisation, body corporate or agency of the Federal Government, State or Local Government which engages in, regulates, sponsors or takes benefit of advertising services, advertisements and marketing communications services ; and
(b) any person who sponsors or takes benefit of an advertising, advertisement or marketing communications services within the provisions of this Act.