Section 52: Alternative dispute resolution.

(1) Without prejudice to the rights of parties to go to Court if they do not, from the beginning, assent to an industry arbitration under the support of the Council, where a dispute arises between advertising, advertisement and
marketing communications practitioners, advertisers, regulatory agencies, media houses or any stakeholder in the advertising, advertisement and marketing
communications industry, in relation to the provisions or operation of this Act, Code of Advertising Practice, Standard of Practice, Proclamation or any other
subsidiary legislation made under this Act, such disputes may be referred to a panel set up by the Council for arbitration.
(2) The Panel set up by the Council for arbitration shall be known as the “Advertising Arbitration Panel” and the Panel shall make such rules of procedure which shall be applicable for the arbitral proceedings.
(3) In the event of any dispute between parties, the aggrieved party or complainant shall issue a letter of notification to the other party, formally notifying the party of the dispute.
(4) In the event of failure to reach amicable settlement within 45 days of the date of the letter of notification, such dispute may be submitted to Arbitration before the Advertising Arbitration Panel.
(5) The Advertising Arbitration Panel shall be responsible for effectingprompt settlement of any dispute arising between parties.
(6) The ruling of the Advertising Arbitration Panel, where parties have submitted to its jurisdiction, shall be binding on the parties and no appeal shall lie from a decision of the Advertising Arbitration Panel to any court of law or tribunal.
(7) The provisions of the Arbitration and Conciliation Act or any amendment thereof shall be applied by the Advertising Arbitration Panel in determination of advertising, advertisement and marketing communications disputes, brought under the provisions of this Act.